The AI Software & Platform Group at Cisco is looking to build and launch innovative AI products and platforms, and this role is crucial for shaping Cisco's AI narrative across social channels and digital platforms to drive engagement, build community, and accelerate growth.
Requirements
- 5+ years of experience in social media marketing, content marketing, or growth marketing, preferably in technology or AI-related fields.
- Proven ability to create engaging content and manage social media platforms to drive measurable growth.
- Strong understanding of digital marketing tools, analytics, and social media management platforms.
- Excellent written and verbal communication skills with the ability to translate complex technical concepts into clear, compelling narratives.
- Experience in B2B technology marketing, especially in AI, software, or cloud domains.
- Familiarity with AI/ML technologies and the enterprise software landscape.
- Knowledge of SEO, content strategy, and growth hacking techniques.
Responsibilities
- Develop and execute social media strategies that increase brand awareness, engagement, and lead generation for Cisco’s AI portfolio.
- Create and curate high-impact content including blogs, videos, social posts, and thought leadership pieces that resonate with technical and business audiences.
- Analyze social and content performance metrics to optimize campaigns and inform growth strategies.
- Manage community engagement and influencer relationships to build a vibrant ecosystem around Cisco AI products.
- Stay abreast of AI industry trends and competitor activities to ensure Cisco’s content remains relevant and differentiated.
Other
- Collaborate cross-functionally with product marketing, engineering, and sales teams to align messaging and amplify product launches and updates.
- Experience working collaboratively in cross-functional teams.
- Ability to thrive in a fast-paced, innovative environment and manage multiple projects simultaneously.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Demonstrated success in community building and influencer marketing.
