Wrapbook is transforming the entertainment production industry by building modern financial infrastructure. The company needs a storyteller to bring its mission to life for existing customers and prospects, specifically by developing messaging and strategies for their enterprise segment and launching new products.
Requirements
- 5+ years of product marketing experience at high-growth tech companies
- You've sold and/or marketed to Enterprise audiences
- You've played a role in helping startups win progressively larger deals
- You’ve helped startups launch and monetize add-on products
- You've built out a competitive intelligence program that is lightweight but effective
- Experience with B2B fintech or workflow automation solutions preferred
Responsibilities
- Partner closely with Sales & Customer Success to craft our enterprise/studio narrative, demo strategy, and supporting collateral
- Develop messaging that resonates with production finance teams and C-level entertainment executives
- Collaborate with Product to ensure we continue building solutions that serve our Enterprise segment
- Build and lead a high-functioning competitive intelligence program
- Conduct win/loss analyses and track industry trends
- Drive marketing intelligence initiatives to keep us ahead of market shifts
- Launch and drive adoption of our first add-on product
Other
- Great Storyteller: You understand what makes a compelling narrative and iterate until you nail it
- Proactive Collaborator: Product thinks of you for big changes. Sales brings you their ideas. Marketing pulls you into exciting campaigns.
- Strategic Thinker: You plan 6+ months ahead and anticipate market evolution to keep us competitive
- Data-Driven: You use metrics to inform decisions and pivot when data contradicts assumptions
- Work from anywhere in Canada and USA
