M-Files is expanding its focus on Industry Solutions Marketing to accelerate growth across strategic verticals. We are seeking a Senior Product Marketing Manager build and lead our Manufacturing vertical in North America. This role will own the strategy, messaging and go to market execution for Manufacturing, ensuring M-Files is positioned as the leader in intelligence information management for the industry.
Requirements
- 10+ years in Product/Industry Marketing, with experience developing or leading solution marketing programs in B2B SaaS or enterprise software.
- Deep knowledge of Manufacturing industry trends, challenges and buying behavior.
- Proven track record of building industry or solution marketing initiatives.
Responsibilities
- Define and lead the Manufacturing vertical marketing strategy in North American with responsibility for global alignment and execution.
- Develop compelling, differentiated messaging and positioning for Manufacturing, aligned with business priorities and customer pain points.
- Own the creation and execution of vertical marketing programs, campaigns and content that drive awareness, pipeline and adoption in Manufacturing industry.
- Build and deliver enablement content, playbooks, and training to ensure the field can effectively position M-Files's solutions to win in the Manufacturing industry.
- Represent M-Files as a thought leader at industry events, analyst briefings, and with customers.
- Create vertical-specific content including whitepapers, case studies, and webinars.
- Monitor industry trends, customer needs, and competitive dynamics withing Manufacturing, and use insights to inform strategy and execution.
Other
- Strong leadership and coaching skills.
- Excellent storytelling, executive communication and presentation abilities.
- Ability to work cross-functionally and influence at senior levels.
- Comfortable working in fast-paced, global environment and across time zones.
- North America (Remote)
