Housecall Pro is looking to solve the business problem of driving customer acquisition and revenue by turning segmentation and market insight into clear packaging, pricing, and go-to-market plays.
Requirements
- Proficiency in data analysis tools (i.e. SQL, Tableau)
- Strong understanding of statistical analysis, data modeling, and core business metrics
- Experience designing and interpreting research and experiments (e.g. surveys, clustering, win/loss, A/B testing; MaxDiff or conjoint a plus)
- Hands-on experience with packaging and pricing strategy development, testing, and rollout
- Experience with tools like Appcues, Storylane, and Figma for light editing
Responsibilities
- Build and maintain segment definitions using firmographic, behavioral, and product usage data; size opportunities and recommend where to focus next
- Propose and refine packaging and pricing strategies, including good-better-best and vertical industry bundles; define upgrade paths
- Write clear, differentiated messaging and positioning by segment and buyer; translate into website copy, in-product text, email, and sales collateral
- Run win/loss and competitor tear-downs on an ongoing basis; publish battlecards and reasons-to-switch materials
- Build sales enablement content including talk tracks, objection handling, ROI tools, and case studies; measure impact on win rate and attach
- Plan and execute experiments across pricing, packaging, lifecycle, and in-product prompts, in collaboration with Analytics
- Monitor and report on key metrics such as conversion, average contract value (ACV), attach rate, payback, and churn by segment; share regular scorecards with recommendations
Other
- 5–10 years of experience in B2B SaaS product marketing or adjacent growth/strategy roles with ownership of a segment or vertical motion
- Proven ability to drive measurable business impact in partnership with Product, Sales, Analytics, and Finance
- Excellent storytelling and writing skills with the ability to turn complex insights into clear, actionable narratives
- Bias to action and clear decision-making with written briefs and measurement plans
- Deep customer empathy built from interviews, call listening, and time in the field
