At Spring Health, the business problem is to eliminate every barrier to mental health by revolutionizing mental healthcare and removing barriers that prevent people from getting the help they need, when they need it.
Requirements
- 5–7 years of product marketing experience, ideally in healthcare, B2B SaaS, or employer services.
- Proven track record in crafting messaging, positioning, and go-to-market strategies.
- Ability to simplify complex product concepts into clear, compelling value stories.
- Strong cross-functional leadership and collaboration skills.
- Experience conducting market research, analyzing competitive landscapes, and interpreting product metrics.
- Experience supporting sales teams with enablement content and GTM collateral.
- Familiarity with healthcare compliance and messaging nuances.
Responsibilities
- Develop compelling messaging frameworks that clearly articulate the value of our member experience to internal and external stakeholders.
- Lead cross-functional GTM strategy, working across Product, Sales, Customer Success, and Marketing teams to drive alignment and execution.
- Conduct market research and competitive analysis to inform product strategy and strengthen our positioning.
- Orchestrate go-to-market planning for new product launches and feature rollouts, ensuring successful adoption and engagement.
- Collaborate with the Revenue Enablement team to equip field-facing teams with tools, content, and training that drive acquisition, retention, and engagement.
- Contribute to thought leadership by partnering on content that elevates Spring Health's voice in the mental health tech space.
Other
- 5–7 years of experience
- Bachelor's degree or equivalent experience
- Strong cross-functional leadership and collaboration skills
- Ability to work in a fast-paced environment
- Excellent communication and interpersonal skills
