Gusto is looking to solve the business problem of effectively marketing and driving adoption of their Payroll platform across various customer segments and channels. This involves owning the narrative, positioning, and go-to-market strategy to ensure the platform's value is clearly communicated and understood, ultimately contributing to the growth of the small business economy.
Requirements
- 8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution
- Experience marketing SMB-focused software, ideally in fintech, compliance, or other regulated/complex industries
- Demonstrated success driving measurable business impact in a multi-product SaaS environment
- Experience setting KPIs and designing feedback loops to evaluate GTM effectiveness, iterate quickly and scale winning programs
- Fluency with AI-powered marketing and analytics tools and processes
Responsibilities
- End-to-end narrative for Payroll: positioning, messaging frameworks, competitive differentiation, and vertical-specific stories grounded in qualitative and quantitative insight
- Translation of customer jobs-to-be-done, market dynamics, and product vision into compelling, data-backed recommendations for Product and company leadership
- Cross-channel GTM strategies that tie customer needs, funnel insights, and competitive context into clear plans that drive top-of-funnel growth and activation
- Launch strategy, planning, and measurement for payroll features and improvements across self-serve and partner channels
- Partnership with Sales and Enablement teams to build high-quality, segment-specific pitch decks, ROI models, value prop guides, and product materials that articulate Gusto's differentiated payroll and platform value
Other
- This role is ideal for a PMM who loves to live in the intersection of customer insight product strategy GTM execution, and thrives in an environment where clarity, analytical rigor, and cross-functional leadership directly shape business outcomes.
- We're looking for a full-stack PMM who builds trust quickly, can collaborate deeply across diverse teams, actively seeking out alternate perspectives, and influencing stakeholders through clarity, effective storytelling, and well-reasoned recommendations.
- LI-HYBRID
- Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).
- When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
