The company is looking to solve the problem of driving growth across their subscription funnel, including guest to email, email to trial start, trial to paid conversion, feature activation, and retention, in order to help everyday people build wealth through real estate.
Requirements
- 5–8 years of experience in product marketing, lifecycle/growth marketing, or a related B2C SaaS role
- Proven success improving subscription funnel conversion metrics
- Strong mix of strategy and execution capabilities; able to set the plan and roll up your sleeves to deliver
- Analytical and data-driven; experienced with A/B testing, funnel optimization, and translating insights into action
- Skilled cross-functional collaborator and clear communicator who can influence without authority
- Comfortable in a lean, fast-moving environment with a growth mindset and bias for improvement
Responsibilities
- Own and optimize core conversion funnels (guest email capture, email onboarding, trial welcome series, product activation, webinars, guest marketing site)
- Collaborate with channel owners to execute campaigns across site, email, in app, SMS, paid media, and more
- Drive weekly reporting on funnel performance, identifying friction points and opportunities for improvement
- Build and maintain lifecycle programs that drive key feature activation and improve retention; and partner with Product on churn/cancel mitigation flows
- Build journey maps to guide messaging, campaigns, and product improvements
- Gather and synthesize insights from customer research, support interactions, and product analytics
Other
- 5–8 years of experience
- Bachelor's degree or higher
- Ability to work in a lean, fast-moving environment
- Growth mindset and bias for improvement
- Ability to influence without authority
