SugarCRM is looking to define and execute go-to-market strategies for their next generation of AI powered SugarCRM Sell product line, requiring a hands-on product marketer to translate feature sets into value messages that resonate with customers.
Requirements
- Minimum of 5 years in product marketing or management within the B2B SaaS sector, preferably with a background in sales or marketing automation.
- Strong proficiency in data analysis, using both quantitative and qualitative data to inform decisions.
Responsibilities
- Lead the development and execution of detailed go-to-market plans.
- Analyze market conditions, segmentation, product capabilities, and customer needs to craft strategies that align with our corporate strengths and market dynamics.
- Develop comprehensive profiles that encapsulate the objectives, motivations, and challenges faced by key stakeholders.
- Create compelling, differentiated messaging that resonates with our buyer personas.
- Develop and deliver high-quality sales tools such as presentations, collateral, case studies, and ROI calculators.
- Serve as the subject matter expert on competitive market dynamics.
- Conduct in-depth market and segment analysis to uncover and document growth opportunities, trends, and potential market challenges.
Other
- This role operates on a hybrid model, with a mix of remote work and in-office collaboration at our Denver, CO location, specifically, working in-office a minimum of 3 days per week.
- Exceptional ability to convey complex concepts in a clear, persuasive manner and engage effectively with stakeholders at all levels.
- Demonstrated leadership in managing comprehensive projects and cross-functional teams.
- Highly proactive and self-directed, capable of identifying opportunities, developing strategies, and implementing solutions autonomously.
- Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or related fields. Relevant professional experience can also be considered.
