ServiceNow is seeking a Senior Manager of Product Marketing to accelerate growth in its Sales CRM area by effectively bringing to market its Sales Force Automation (SFA), Configure Price Quote (CPQ), and Order Management (OM) products and capabilities. The goal is to demonstrate how ServiceNow modernizes revenue operations, simplifies selling, and connects the sales-to-order process.
Requirements
- 8–12 years of product marketing experience in enterprise software or SaaS.
- Experience in CRM, sales automation, CPQ, or revenue technology markets preferred.
- Proven ability to craft persona-based, solution-driven messaging and assets.
- Strong project management skills and experience executing cross-functional launches.
- Excellent written, verbal, and visual communication skills.
- Comfortable presenting to executive audiences in virtual and live settings.
Responsibilities
- Develop clear, differentiated messaging and positioning for ServiceNow Sales CRM, and translate complex product capabilities into compelling stories that resonate with CROs, RevOps, and IT buyers.
- Plan and execute go-to-market launches for new features, capabilities, and AI innovations within Sales CRM via launch kits, internal enablement, and external content to drive awareness and adoption.
- Collaborate with Integrated Marketing on campaigns that generate awareness and pipeline for Sales CRM with messaging, content, and offers that target key personas and verticals.
- Own product marketing contributions to webinars, customer roundtables, hosted events, and third-party events via presentation content, demos, and speaker materials that bring the Sales CRM story to life.
- Develop strategic battlecards, win stories, sales content, and differentiation messaging to enable the field.
- Partner with Customer Marketing to identify, secure, and develop Sales CRM customer success stories with customer outcomes, compelling proof points, videos, and field-ready case studies.
- Create and maintain enablement tools- pitch decks, demo narratives, one-pagers, and FAQs that support training and readiness sessions for sales, partners, and SDRs.
Other
- Bachelor’s degree or equivalent experience; MBA a plus.
- Enthusiasm for collaboration, creativity, and fast-moving environments.
- Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure.
- Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
- Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.
