Integral Ad Science (IAS) is looking to drive the adoption and success of its Social and Closed Ecosystem solutions in the market by clearly defining product positioning, crafting sales collateral, and developing strategies to accelerate product adoption. The role aims to influence market positioning, optimize for long-term growth, and provide C-level executives with insights on product adoption trends and customer reception.
Requirements
- 5+ years of product marketing experience in advertising technology/media/social platforms
- Compelling storytelling with the ability to leverage and present data-driven insights effectively
- Strong technical/product acumen, able to translate complicated concepts and capabilities in a simple, clear, and concise manner
- Strong customer facing, presentation skills, with the ability to engage stakeholders and build product momentum
- Ability to inspire and lead commercial teams, setting an example for product knowledge and strategic thinking
- Strong analytical skills to interpret market insights, customer feedback, and competitive intelligence to influence strategy
- Prove track record of successfully launching and driving adoption of SaaS-based B2B products on a global scale, with measurable success metrics in product adoption
Responsibilities
- Craft and refine product value positioning to ensure it resonates with the market
- Develop customer-facing materials and training to effectively scale and communicate product value
- Act as the voice of the product in the market, clearly defining how it solves customer pain points and drives results
- Partner with Sales and Customer Success Managers in client meetings to build product interest and drive adoption
- Present our solutions confidently in client-facing meetings, conferences, and industry events, effectively conveying value propositions and product insights to external audiences
- Collaborate with Marketing to create effective campaigns and generate awareness through key channels
- Generate in-depth customer insights to inform product positioning and influence roadmap
Other
- Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment
- Highly driven with the ability to lead and optimize processes to ensure go-to-market excellence
- BA/BS degree required, MBA or advanced degree a plus
