Vercel is looking to drive growth through key use cases and verticals by transforming the way teams design, prototype, and ship with AI, and needs a dedicated solutions-focused product marketer to own the messaging, positioning, and go-to-market strategy.
Requirements
- 5+ years in Product Marketing with experience owning GTM strategy, solution/vertical messaging, and sales enablement.
- Deep understanding of how to market solutions, not just features — you think in terms of customer problems and outcomes.
- A strong storyteller with a track record of simplifying developer focused products
- Strategic yet hands-on — you love diving into the details to execute, iterate, and scale.
- Experience partnering closely with sales, product, and marketing teams to deliver full-funnel impact.
- Comfortable with ambiguity and high-growth environments — you know how to prioritize what matters and move fast.
- Experience with AI-native platforms and cloud infrastructure is a plus
Responsibilities
- Shape the narrative for priority industries and use cases to influence GTM strategy and customer engagement.
- Build solution narratives and GTM plans that map Vercel capabilities to high-impact customer needs.
- Develop solution briefs, case studies, demos, and pitch materials tailored for industry-specific needs.
- Collaborate with content and design teams to create high-impact storytelling assets for campaigns, events, and outbound programs.
- Translate complex technical features into compelling business value for non-technical audiences.
- Conduct customer and market research to identify trends, whitespace, and emerging needs across segments.
- Create and maintain buyer personas, customer journey maps, and vertical opportunity assessments.
Other
- 5+ years of experience in Product Marketing
- Bachelor's degree or equivalent experience
- Ability to work in a fast-paced environment and prioritize multiple tasks
- Excellent communication and collaboration skills
- Ability to work remotely or in-office, with occasional travel
