Atlassian is looking to drive cross-flow adoption across its core products, increasing awareness, consideration, and usage of TWC integrations among end users and champion admins.
Requirements
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- 5+ years of B2B SaaS product marketing experience, ideally with a focus on multi-product adoption or integrations.
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- Proven ability to develop and execute go-to-market strategies that drive product adoption and engagement.
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- Experience conducting customer research and translating insights into actionable programs.
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- Data-driven mindset with experience measuring and optimizing marketing programs.
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- Experience marketing to both technical and business personas.
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- Familiarity with Atlassian products and the broader collaboration software landscape.
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- Experience with product-led growth (PLG) and self-serve SaaS models.
Responsibilities
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- Develop and execute cross-flow adoption strategies* that drive TWC product co-usage, leveraging in-product touchpoints, targeted campaigns, and educational content.
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- Deeply understand customer journeys and use cases* for cross-product adoption, conducting research to identify key moments and barriers.
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- Craft compelling messaging and narratives* that illustrate the value of TWC integrations for different personas and jobs-to-be-done (JTBD).
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- Create and launch customer-facing content and enablement* (blogs, webinars, guides, videos) that showcase best practices and integration benefits.
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- Partner with Product, Growth, and Performance Marketing* to support experiments, optimize funnels, and measure impact on MAU and adoption KPIs.
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- Drive champion admin and end-user engagement* through tailored communications, enablement packs, and community programs.
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- Own the launch and promotion of new integration features*, collaborating with cross-functional teams to maximize awareness and adoption.
Other
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- Strong cross-functional collaboration skills; you thrive in a matrixed environment and can influence without authority.
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- Exceptional written and verbal communication skills, with a knack for storytelling and simplifying complex concepts.
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- A passion for helping teams work better together and a bias for action.
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- B2B SaaS product marketing experience
