At DraftKings, the business problem is to shape the future of products experience by blending data and user insights into a clear, actionable direction, and to drive innovation and guide product decisions with compelling research narratives.
Requirements
- Expertise in a broad range of methodologies, including ethnographic research, site visits, interviews, usability testing, surveys, lean experimentation, etc.
- Experience partnering with product analytics to integrate quantitative and qualitative insights.
- Expertise in a wide range of user research methods and tools, including customer interviews, usability testing, surveys (ideally some knowledge of MaxDiff methodology)
- Familiarity with research tools such as UserTesting, Alchemer, and Dovetail
- At least 5 years of experience as a hands-on researcher for digital products, preferably with some experience in a lead role or central point of contact for a large product area with many stakeholders.
- Ability to prioritize research projects based on organizational goals and product roadmaps and leverage strong project management and organizational skills.
- Experience collaborating and partnering strategically with Design, Product, and other partners to drive and influence product decisions.
Responsibilities
- Create curiosity around research from every member of our organization to ensure we make business and product decisions on user research and insights.
- Derive insights to inform the definition and development of products across our teams.
- Lead strategic design and execution of user-centered research and usability studies that provide actionable insights which influence product roadmaps and strategies.
- Interpret research results, derive implications, perform market analysis, and gather strategic intelligence to provide insights regarding the market, trends, and our customers' needs and pain points.
- Stay current with research techniques and tools in the field of User Experience to direct approaches for research projects and ensure the most effective and efficient resources are used.
- Partner with product analytics to present cohesive research insights and recommendations to stakeholders.
- Be a trusted partner and work cross-functionally with teams to shape and execute research plans based on business needs and growth/innovation initiatives.
Other
- At least 5 years of experience as a hands-on researcher for digital products, preferably with some experience in a lead role or central point of contact for a large product area with many stakeholders.
- Strong written and verbal presentation skills with experience presenting ideas, thoughts, and information persuasively.
- Ability to prioritize research projects based on organizational goals and product roadmaps and leverage strong project management and organizational skills.
- As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.
- Bachelor's degree or higher (not explicitly mentioned but implied as a general requirement for the role)
