TELUS Digital is looking to solve the problem of integrating SEO, Generative AI Engine Optimization (GEO), and App Store Optimization (ASO) into their project work to drive qualified, converting users and boost organic traffic.
Requirements
- Expert knowledge about modern web technologies and understand server-side rendering, single-page applications, and how search engine & AI bots crawl a site
- Very strong understanding of HTML, JavaScript, CSS, JSON-LD, and Web Content Accessibility Guidelines
- Experience working daily with GenAI tools to expedite your research & outputs
- Expert experience with tools such as: Sparktoro, Screaming Frog, Google Search Console, Google Analytics, Amplitude, Looker Studio, SEMRush, seoClarity, Ahrefs,
- Familiarity with A/B/n and multivariate testing methodologies
- Direct experience with web products, native mobile apps, and development teams
- Experience with JIRA and similar project management platforms
Responsibilities
- Evolve with the AI Search landscape as new tools & methodologies are developed around AEO/GEO, and Generative AI models.
- Conduct technical SEO, GEO, and ASO audits with prioritized recommendations that interweaves with a product team's roadmap of ongoing feature development work
- Develop custom technical SEO requirements, such as Schema Markup recommendations and 301 redirect maps, for Engineering teams to implement
- Design and implement automated regression tests with Test Engineers across multiple environments to identify site issues that impact SEO
- Drive audience & topic research for both SEO & ASO projects to influence content strategies for the client backed by data that looks way past just keywords
- Conduct client competitor research to develop meaningful, quantitative, and qualitative insights that drive an SEO Strategy but also directly ladder up to a client's business goals.
- Design reporting dashboards with event tracking, custom formulas, and segmentation in partnership with Analytics Architects that drive business impact and ladder up to clients' business objectives
Other
- A data-driven approach and understanding of how web performance, usability, and other facets of web technologies can impact SEO and GEO
- A growth mindset and passion to continuously learn about web development and other intersections of SEO & GEO
- Tenacious problem solver, tinkerer, and can thrive in ambiguity
- Expert ability to communicate your ideas and tactical recommendations to technical and non-technical audiences including executive stakeholders
- Can deftly manage workload and commitments on up to 4 client or business development projects at a time
