Netflix is building the next generation of advertising business tools, products, and formats. The Ads Research team needs to lead, uncover, and deliver research and insights that translate directly into product and business impact, guiding the development of advertising experiences and features.
Requirements
- Demonstrable experience in product research and/or user experience (UX) research, with particular expertise and hands-on experience leading end-to-end quantitative research studies that inform business and product strategy.
- Expertise in large-scale survey methodologies and complex survey analysis modeling (like SEM, forced-choice modeling, longitudinal surveying, and A/B surveys).
- Knowledge of relevant statistical concepts such as hypothesis testing, regression/linear models, experimental design, and experience with longitudinal analysis, multilevel/mixed effects modeling, choice-based modeling, psychometrics, etc.
- Triangulation and testing of relationships between consumer attitudes (e.g., survey questions) and behavioral signals (e.g., product usage logs).
- Development of survey scales and questionnaires suitable for consumer research across global markets, taking into account local customs, response biases, and the reliability of comparisons across countries.
- Expertise in programming languages and libraries used for data manipulation and computational statistics (e.g., R, SPSS, Python, MATLAB).
Responsibilities
- Develop, lead, execute, and socialize a roadmap of high-impact research initiatives (both fast-moving product research and long-term strategic business research).
- Get deep into the technical product and business needs that are part of Netflix's advertising world and also connect with multiple other parts of Netflix, such as the Member Experience, Content, Commerce, etc.
- Identify and prioritize impactful opportunities in an environment where balancing depth with velocity is paramount.
- Engage with Netflix members and advertisers in research worldwide to uncover pain points and unmet needs and translate them into actionable business recommendations.
- Evangelize the role of research and scale practice in environments where a research culture/infrastructure does not exist, is nascent, or is competing with other priorities within the product and business development process.
- Cut through competing perspectives and approaches to tell powerful, objective insights and stories that can land across diverse technical and non-technical audiences.
- Identify opportunities to establish new points of view and capabilities that evolve our advertising product and UX research function.
Other
- Partner with cross-functional teams and fellow researchers (including Business Stakeholders, Design, Product Management, Engineers, and Data Scientists)
- Respond to changing needs across the business and organizations
- Comfortable putting a stake in the ground, even without all the data you need.
- Making the connections no one else sees.
- Standing firm in the face of change, uncertainty, and challenge.
