Spokeo is looking to improve its SEO performance and increase organic traffic to the website by analyzing and optimizing SEO performance using various tools.
Requirements
- 5+ years of data analysis experience in a large-scale data-driven web business.
- 3+ years of experience with web analytics software such as Google Search Console, Google Analytics, etc.
- 3+ years of experience creating dashboards and reports in Tableau.
- Proficiency in PySpark and SQL to extract and analyze data.
- Experience with seoClarity or similar SERP research tools such as Ahrefs, SEMrush, or Screaming Frog.
- Experience with Databricks, Jupyter Notebooks, or similar PySpark environments
- Familiarity with keyword research, EEAT strategy, and similar content analysis
Responsibilities
- Analyze and optimize SEO performance using a variety of tools.
- Research customer behavior in our data lake using PySpark on Databricks.
- Develop SEO dashboards in Tableau and ensure accurate reporting.
- Partner with cross-functional Scrum teams to test and improve SEO strategies.
- Identify technical SEO opportunities and provide data-backed recommendations.
- Stay ahead of SEO and GEO trends, algorithm updates, and competitor strategies.
- Communicate insights clearly to business and executive stakeholders.
Other
- Excellent communication skills—able to turn complex data into clear insights.
- 5+ years of data analysis experience
- 100% medical/dental/vision coverage and unlimited employee PTO
- Bonus program, equity plans, and 401K
- Discretionary, merit-based salary increase once a year
