Stepful is looking to improve its student onboarding flow to increase enrollment rates and acquisition efficiency, while also strengthening the analytics foundation that powers growth decisions.
Requirements
- 7+ years of experience in full-stack or growth-focused engineering roles.
- Fluency in SQL and comfort with relational databases and warehouses
- Familiarity with attribution, UTM setup, and tools like Google Analytics, Google Tag Manager (GTM), and Meta/Google ad pixels
- React
- TypeScript
- Ruby on Rails
- PostgreSQL
Responsibilities
- Build Full-Stack Student-facing experiences:
- Build an LLM-powered support experience for onboarding Students
- Launch referral systems, new landing pages, and re-engagement campaigns
- Collaborate closely with Product, Design, and Marketing to move concepts from experiment to launch
- Optimize performance from client bundles and CDNs to Rails and PostgreSQL
- Analyze user journeys, funnel metrics, and campaign performance to identify opportunities
- Design and run A/B tests to continuously improve student experience and increase conversion at every stage of their onboarding journey
Other
- A product and business mindset — you care about impact, not just implementation
- You’ve worked in a direct-to-consumer (D2C) startup environment
- You’ve owned end-to-end attribution infrastructure
- We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values: Care first, Learn quickly, Build together, Own it.
