Stepful is looking to solve the business problem of improving student enrollment rates and acquisition efficiency by optimizing the onboarding flow and strengthening the analytics foundation that powers growth decisions.
Requirements
- 7+ years of experience in full-stack or growth-focused engineering roles.
- Fluency in SQL and comfort with relational databases and warehouses
- Familiarity with attribution, UTM setup, and tools like Google Analytics, Google Tag Manager (GTM), and Meta/Google ad pixels
- React
- TypeScript
- Ruby on Rails
- PostgreSQL
Responsibilities
- Build Full-Stack Student-facing experiences
- Build an LLM-powered support experience for onboarding Students
- Launch referral systems, new landing pages, and re-engagement campaigns
- Collaborate closely with Product, Design, and Marketing to move concepts from experiment to launch
- Optimize performance from client bundles and CDNs to Rails and PostgreSQL
- Analyze user journeys, funnel metrics, and campaign performance to identify opportunities
- Design and run A/B tests to continuously improve student experience and increase conversion at every stage of their onboarding journey
Other
- A product and business mindset — you care about impact, not just implementation
- You’re comfortable in our stack: React, TypeScript, Ruby on Rails, and PostgreSQL
- You’re an expert with A/B testing (e.g., Optimizely, LaunchDarkly, or custom tools)
- You’ve worked in a direct-to-consumer (D2C) startup environment
- You’ve owned end-to-end attribution infrastructure
