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Senior Software Engineer, Marketing Enablement & Technology

Instacart

$162,000 - $217,000
Dec 17, 2025
Remote, US
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Instacart is seeking to transform the grocery industry and needs a Senior Software Engineer to architect and scale backend services and ETL processes enabling marketing campaign execution, conversion tracking, and third-party integrations across Paid Social, Display, SEM, Online Video, Linear Television, and Streaming Audio.

Requirements

  • 5–8 years of software engineering experience with expert-level proficiency in Python for building scalable backend services, APIs, and data pipelines.
  • Proven track record of leading complete projects end-to-end, including architecture design, implementation, experimentation, and production rollout.
  • Deep expertise with data integration technologies (Snowflake, SQL, ETL processes) and workflow orchestration tools (Airflow, DBT).
  • Demonstrated ability to design for performance, scalability, and robustness, with experience implementing comprehensive observability solutions (logging, metrics, tracing).
  • Strong product thinking with ability to research problems deeply, influence product direction, and make strategic trade-offs balancing technical and business considerations.
  • Experience architecting and implementing automation frameworks and reusable abstractions that improve team productivity and system extensibility.
  • Advanced knowledge of ad platform APIs (Google Ads, Facebook Ads, Snapchat Ads) and conversion tracking mechanisms at scale.

Responsibilities

  • Lead complete projects independently across backend services, APIs, and data pipelines, defining experimentation, development, and rollout strategies across multiple systems with minimal guidance.
  • Architect scalable, robust solutions for performance, reliability, and cost efficiency, applying deep technical knowledge to design systems that handle high-throughput marketing operations.
  • Drive technical improvements by identifying and solving deeper underlying problems, designing appropriate abstractions to simplify complexity and promote reusability across the codebase.
  • Partner directly with Marketing and Product stakeholders to influence features and requirements, bringing strong technical perspective while making well-reasoned trade-offs between complexity, business value, and delivery timelines.
  • Mentor junior engineers through code reviews, technical guidance, and onboarding support, while contributing to team productivity through process improvements and automation.
  • Lead projects end-to-end, drive technical direction, mentor engineers, and partner closely with Marketing, Operations, and Product leadership to shape technical and product strategy.
  • Design and implement automation frameworks and reusable abstractions that improve team productivity and system extensibility.

Other

  • Minimum 5-8 years of software engineering experience
  • Excellent communication skills with proven ability to mentor engineers, drive cross-team alignment, and translate technical concepts for diverse stakeholders.
  • Ability to work remotely and participate in regular in-person events
  • US based candidates are eligible for a new hire equity grant as well as annual refresh grants
  • Highly market-competitive compensation and benefits