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Senior Staff Product Designer, Onboarding

Gusto

$172,000 - $253,000
Aug 22, 2025
San Francisco, CA, US
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Gusto is looking to design a personalized onboarding experience that meets the needs of its diverse customers from day one, streamlining and simplifying the process for small business owners and their teams to understand, set up, and unlock value from their multi-product platform.

Requirements

  • 10+ years of experience in end-to-end product design, with a deep focus on onboarding and setup workflows within B2B and multi-product SaaS environments.
  • Expertise in mobile responsive design, with a strong portfolio of web-first solutions.
  • Expertise in mapping and simplifying complex workflows, considering various touchpoints across devices, channels, and organizational roles.
  • Deep understanding of B2B customer personas, including decision-makers, administrators, and end-users.
  • Proficiency in content design, crafting clear, concise, and actionable in-product copy.
  • Analytical and research-driven, using a mix of qualitative insights, user research, and behavioral data.
  • Experience with design systems, ensuring scalable and consistent design patterns.

Responsibilities

  • Design a personalized onboarding experience tailored to customer needs.
  • Create a seamless and intuitive onboarding process.
  • Map and simplify complex workflows across multiple products.
  • Use A/B testing, customer research, and behavioral analytics to refine onboarding strategies.
  • Design at scale using and contributing to a design system.
  • Apply holistic service design principles considering marketing, sales, and customer support.
  • Ensure all onboarding touchpoints are accessible, inclusive, and thoughtfully crafted.

Other

  • Lead design to craft an onboarding experience that meets the needs of Gusto's diverse customers from day one.
  • Partner with cross-functional peers in Product, Engineering, Research, Data Science, and Marketing.
  • Collaborate with Engineers, Product Managers, Data Scientists, and strategic partners across Marketing and the business.
  • Work with Growth, Core Experiences, Sales, and Marketing partners to create an integrated experience across desktop and mobile web.
  • Commitment to craft: Maintain a high standard of excellence in UX, systems-thinking, service design, and content design.
  • Strong collaboration and communication skills, with a proven ability to co-lead product strategy and articulate contributions to the product direction.
  • Track record of iterative impact and long-term vision development, achieving UX milestones from initial value to north star objectives.
  • Track record of mentoring and coaching other designers.
  • Experience working on onboarding for financial, HR, or workflow-heavy tools.
  • Experience partnering with Marketing teams on campaign-led or lifecycle-aware onboarding efforts.
  • Native mobile design experience.
  • Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).
  • When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
  • Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic.
  • Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law.
  • Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
  • If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.