Intuit Mailchimp is looking to define and execute an AI-forward vision for how millions of small businesses create, publish, and optimize their presence across social media channels, driving measurable increases in reach, engagement, leads, and sales.
Requirements
- Proven success leading large-scale social or social ads products, ideally with complex integrations, that deliver strong measurable business outcomes.
- Deep understanding of social media ecosystems, APIs, publishing workflows, and content performance analytics.
- Experience driving AI/ML-powered products — particularly in automation, content generation, or marketing optimization.
- Strong product vision paired with a rigorous, data-driven approach to prioritization, experimentation, and measurement.
- Familiarity with Generative AI (LLMs), content intelligence systems, or AI/ML lifecycle management.
- Proven ability to scale products globally, ensuring reliability, compliance, and performance across markets.
Responsibilities
- Define and drive the multi-year strategy for Mailchimp’s Social Marketing product area, including creation, publishing, optimization, and analytics across major social channels (Meta, LinkedIn, X, TikTok, YouTube, and more).
- Partner with Intuit’s AI and data science teams to embed Generative AI into the end-to-end customer journey — from content ideation and post generation to performance insights and intelligent automation.
- Ensure the social marketing experience directly drives customer outcomes — increased engagement, traffic, lead generation, and sales conversions — by building products that are not only easy to use, but measurably effective.
- Define how social marketing connects across Mailchimp’s core surfaces (email, websites, analytics, commerce) to deliver a unified, AI-powered marketing platform.
- Lead discovery efforts, synthesize customer insights, and translate them into differentiated, customer-backed solutions that simplify marketing for time-constrained small business owners.
- Build a robust, reliable, and extensible publishing and analytics infrastructure capable of supporting millions of social interactions and third-party integrations.
- Act as a thought leader on AI-driven social marketing strategy, partnering with other product leaders across Intuit to define how AI and automation shape the future of customer growth experiences
Other
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- 8+ years of product management experience, with at least 3+ years in a senior or staff-level leadership capacity.
- Exceptional leadership and communication skills — able to influence at executive levels and rally teams around ambitious goals.
- Passion for helping small businesses thrive through intelligent marketing and automation.
- Mentor & Inspire: Guide and mentor junior PMs and cross-functional partners, fostering a culture of innovation, collaboration, and measurable impact.
- Demonstrated thought leadership in social or marketing platform innovation.
