Chartis Interactive is seeking to improve analytics implementation and data maturity for their clients by identifying KPIs, developing tracking plans, and configuring analytics platforms.
Requirements
- Deep knowledge and recent experience using either Adobe or Google Analytics, and associated Tag Managers.
- Solid background in SQL. Ability to easily navigate and extract data in data warehouse environments such as BigQuery and Snowflake.
- Ability to map metrics to data sources, identify infrastructure and tool needs, and develop an analytics roadmap.
- Experience with Looker, Tableau, or Power BI.
- Knowledge of data warehouses such as BigQuery and Snowflake.
- Experience with Adobe or Google Analytics and associated Tag Managers.
- Ability to extract data and develop insights using SQL
Responsibilities
- Collaborate with project teams to identify relevant and measurable key performance indicators (KPIs) and targets that map to business and website objectives.
- Develop a website tracking plan that clarifies everything that needs to be measured, including segments, user flows, goals and conversions, etc.
- Create dashboard views and reports using Looker, Tableau, or Power BI. Leveraging data from multiple sources including ad platforms and data warehouses.
- Configure Analytics platform (Google/Adobe), determine tagging requirements and implementation in Tag Manager, and train and work with the technology team and agency partners to ensure that tags are implemented correctly during staging and production.
- Develop an analytics checklist that spans all stages of the measurement planning and implementation process that will require stakeholder sign-off.
- Identify opportunities to advance analytics and data maturity for future phases (e.g. advanced analytics, omnichannel measurement, etc.).
- Lead and participate in stakeholder interviews and alignment work sessions throughout the course of the project.
Other
- Bachelor’s degree in relevant field (e.g. analytics, data science, decision science, etc.).
- At least 5 years experience in a related field.
- Strong verbal and visual communication skills to present recommendations and achieve client stakeholder buy-in.
- Ability to work effectively with different people and agency partners in technology, marketing, and strategy.
- Previous consulting and training experience are a plus.
