Wells Fargo is seeking a Senior Test Design & Data Science Consultant to join their Marketing Science Test Design and Planning team to forecast financial returns, assess marketing levers for optimization, and develop a learning agenda for continuous refinement of marketing campaigns.
Requirements
- 4+ years of data science experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- 1+ years of previous marketing campaign analytics experience
- Strong analytical skills, with experience using data and insights to inform marketing decisions
- Expertise in statistical testing and forecasting
- Experience with large production data sets
- Proficiency in SQL, Python / R, and other programming languages, along with Excel
Responsibilities
- Develop a learning agenda for the continuous refinement and optimization of marketing campaigns, utilizing statistical techniques and experimental design
- Support the monthly forecasting process, estimating future performance based on historical data
- Evaluate key marketing levers for future optimization.
- Partner with multiple stakeholders to size out and align on strategy for upcoming marketing campaigns
- Strategically engage with all levels of professionals and managers across the enterprise and serve as an expert advisor to leadership
Other
- Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
- Excellent communication and interpersonal skills, with the ability to build strong relationships with cross-functional teams
- Ability to travel up to 10% of the time
- This position offers a hybrid work schedule
