WPP is looking to hire a Senior User Researcher to shape the user experience of their global GenAI-powered marketing platform, which aims to transform how employees deliver work through intelligent automation and AI agents. The goal is to ensure the platform is intuitive, efficient, and widely adopted, driving behavioral change and streamlining project delivery across the enterprise.
Requirements
- 5+ years of experience in user research, design research, or human-centered design, preferably within enterprise platforms, digital transformation, or AI.
- Proficient in qualitative methods (interviews, ethnography, contextual inquiry, usability testing) and quantitative analysis (surveys, metrics interpretation).
- Experience conducting research in complex, multi-role enterprise environments with varied user behaviors and tech fluency.
- Strong understanding of behavioural research, digital adoption challenges, and designing research to support change programs.
- Comfortable working with AI-driven tools and emerging technologies such as LLMs, agents, or automation platforms.
- Skilled in storytelling and translating data into insights that inspire and influence decisions across diverse stakeholders.
- Experience with digital tools like Figma, Dovetail, Miro, Airtable, or survey platforms.
Responsibilities
- Own and drive the research strategy across the GenAI platform transformation, aligning with strategic goals, user adoption targets, and behavioural change objectives.
- Design and conduct mixed-methods research (qualitative and quantitative) to explore user needs, workflows, perceptions of AI tools, and barriers to adoption.
- Identify and segment user personas across functions (creative, media, production), roles, and maturity levels in AI literacy and digital tooling.
- Explore behavioural drivers and resistance points related to GenAI adoption, automation, and role-based agents.
- Assess how users currently complete tasks and how they react to automation or AI intervention.
- Collaborate with UX, Product, and AI teams to design and execute usability tests, concept evaluations, and in-field studies.
- Evaluate AI agent usability, understand gaps in comprehension, and improve task-to-agent workflows to reduce friction and increase confidence.
Other
- Partner with behavioural designers to support interventions that enable mindset shifts, habit formation, and sustained usage of new capabilities.
- Test in-product micro-learnings and feedback systems for continuous learning loops.
- Build systems to capture ongoing user feedback, usage data, and experience metrics as part of a continuous discovery process.
- Translate research findings into clear, actionable insights that guide product development, UX design, agent strategy, and change enablement.
- Develop and maintain user insight dashboards or personas to make findings accessible to a broad internal audience.
