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SoFi is looking to hire a Senior Researcher to influence product decisions at various stages of product development by leading research initiatives that inform product strategy and design, driving user-centered decision-making across the product lifecycle.

Requirements

• Expertise in a variety of qualitative and quantitative research methods, including: Industry-standard qualitative methods such as interviewing, usability testing, concept testing, diary studies, tree tests, card sorting, and journey mapping.
• Basic quantitative skills, including sample formulation, survey design and fielding, and descriptive analysis.
• Experience with advanced survey design (conjoint, MaxDiff, segmentation, etc.)
• Experience with mixed-methods and/or multi-method research.
• Experience with advanced data analysis, inferential analysis, regression, etc.
• Experience with experimental research design.

Responsibilities

• Lead research initiatives that inform product strategy and design, driving user-centered decision-making across the product lifecycle.
• Plan, design, execute, and analyze a wide range of user research studies, employing appropriate methodologies (qualitative and quantitative) to address research questions.
• Synthesize research findings into clear, concise, and actionable insights that inform product decisions.
• Lead and contribute to multiple workstreams within and across business areas, collaborating with cross-functional teams as needed.
• As needed, deliver complex projects impacting the business unit and participate in strategy for product team roadmaps.
• As needed, conduct rapid, iterative design-focused research in collaboration with product and design partners.
• Leverage a strong understanding of user and business needs to influence user-focused outcomes, incorporating questions and feedback into decision-making.

Other

• Bachelor’s Degree in Human-Computer Interaction, Psychology, Sociology, Anthropology, or a related field (Graduate Degree preferred).
• Five (5)+ years of experience conducting user research in a product development setting.
• Strong analytical and problem-solving skills, with the ability to synthesize complex information and identify key insights.
• Excellent communication and presentation skills, with the ability to articulate research findings clearly and persuasively.
• Ability to work independently and collaboratively in a fast-paced environment.