Terra is looking for a strategist to lead the charge in Generative Engine Optimization (GEO) and push SEO into the next era, driven by the impact of AI on information discovery.
Requirements
- 5+ years of SEO experience, with a proven record driving measurable growth through technical, on-page, and content-based strategies.
- Understand how to structure content, data, and site architecture to help both search engines and generative engines identify, cite, and surface brand information accurately.
- Data-driven, comfortable with experimentation, and excited about the evolving relationship between search, content, and AI.
Responsibilities
- Audit and optimize websites for search visibility, crawlability, and AI discoverability — including structured data, schema markup, and content frameworks.
- Guide content teams on how to produce authoritative, AI-friendly content that ranks well and is surfaced or cited by generative models.
- Build and maintain data-driven dashboards that visualize organic and AI-based visibility metrics.
- Research new tools and platforms shaping the future of SEO, GEO, and digital analytics — and bring that innovation to our clients.
- Lead SEO and GEO strategy for key clients, combining technical expertise with creative and analytical thinking.
- Contribute to and review content development, ensuring it reflects strategic keyword intent while maintaining brand voice, clarity, and editorial quality across markets.
- Collaborate with Paid Media, Content, and Development teams to deliver integrated, insight-driven strategies.
Other
- Stay ahead of how AI and generative search are transforming discovery and are eager to experiment, learn, and lead in this new landscape.
- Thrive at the intersection of SEO, content strategy, analytics, and emerging technology, and you know how to translate complexity into clarity for clients and teammates.
- Strong and adaptable writer who can turn complex concepts into clear, engaging, and search-optimized content that resonates with both humans and algorithms.
- Inspiring mentor who enjoys leveling up others’ skills and guiding clients through sophisticated organic strategies.
- Agency experience and client-facing communication skills are strongly preferred.
- Educate clients and internal teams about GEO principles, best practices, and the shifting dynamics of AI-powered search.
- Support company leadership in refining and expanding our organic marketing offerings as the landscape evolves.
