The SEO Analyst will apply effective SEO strategies to ensure Paramount attracts and engages its target audience and converts visitors into customers for its portfolio of sites, primarily News sites.
Requirements
- Strong knowledge of SEO standard processes, search engine algorithms, and SEO tools
- Experience working with SEO tools - crawlers, GSC, competitive analysis, keyword tools, etc
- Ideally, experience with news SEO Google News / Discover / Bing News
- Experience with App store / Google Play Store optimization a plus
Responsibilities
- Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing
- Continually audit and, working with the News SEO Director and editorial teams, creatively adjust content strategy to maximize quality, converting traffic
- Use SEO tools effectively to identify opportunities
- Monitor SEO performance against agreed upon KPIs
- Provide reports to demonstrate success of SEO strategies
- Collaborate with internal teams Product, Editorial, etc. to improve effectiveness of SEO tactics
- Stay up-to-date on SEO industry trends/news, especially the impact of AI on search, and how best to prepare for and generate traffic within AI on and off Google
Other
- 4+ years of experience within an SEO role
- Excellent verbal and written communication skills
- Ability to work collaboratively with cross-functional teams
- The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies.
- Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
