Shopbop is looking to understand, engage with, and grow its customer base through data-driven insights, and is seeking a Site Engagement Analyst to own analysis and reporting for the CRM team.
Requirements
- Experience in Excel (including VBA, pivot tables, array functions, power pivots, etc.) and data visualization tools such as Tableau
- Experience defining requirements and using data and metrics to draw business insights
- Experience making business recommendations and influencing stakeholders
- Experience collaborating with cross-functional teams including Marketing, Product Management, Customer Service, Operations, Legal, Finance, and Senior Leadership
- Experience working with data to drive business decisions, including advanced proficiency in Excel
- Experience with SQL
- Experience with Adobe Analytics and Customer Data Platforms
Responsibilities
- Analyze raw data sets and conduct deep dives into site data and customer journeys
- Conduct quantitative analyses that range from specific questions to open-ended questions that inform large scale strategies with the ability to determine what data is needed
- Develop quantitative and qualitative insights the inform our CRM strategy across all customer touchpoints
- Deep dive into customer journeys to inform new customer conversion, second purchase rates, and retention strategies
- Partner with marketing teams to optimize customer communication strategies across channels (email, push, etc.)
- Develop and track key customer metrics and KPIs to measure strategy effectiveness
- Build and maintain strong partnerships with cross-functional teams including Marketing, Merchandising, and Technology
Other
- Bachelor's degree or equivalent
- 3+ years of business analyst, data analyst or similar role experience
- Collaborative mindset that enables them to work effectively across Marketing, Merchandising, and Technology departments
- Ability to drive results in a fast-paced environment
- Total compensation package, including equity, sign-on payments, and other forms of compensation, as well as medical, financial, and/or other benefits
