Apple is looking to introduce its products and services to small business markets globally, and needs a Product Marketing Manager to help shape how Apple communicates the value of its products and ecosystem to small business customers
Requirements
- 5+ years of experience in product marketing, B2B marketing, or related roles, with a proven track record in technology or small business segments
- Expertise in positioning, messaging, and storytelling for small business audiences—with the ability to turn complex product value into compelling customer benefits
- Strong cross-functional leadership skills, with experience driving alignment across product, sales, marcom, and channel teams
- Experience with developer ecosystems and third-party app marketing is a strong plus
- Skilled at building marketing strategies and delivering both strategic frameworks and high-quality execution
- Customer-first approach with a deep curiosity about the needs and behaviors of small business users
- Experience working with or enabling indirect sales channels, such as resellers or telcos
Responsibilities
- Define and evolve product positioning and messaging for small business audiences across Apple hardware, software, and services
- Lead the development of compelling product content, messaging frameworks, presentations, and marketing assets used across campaigns, web, field, and channel
- Drive integrated marketing programs and key seasonal campaigns, partnering with Marcom, PR, sales, and retail teams to bring Apple in small business to life
- Serve as the marketing lead for small business developer engagement, collaborating with developer relations to elevate app partners and use cases that differentiate Apple’s platforms
- Partner closely with channel teams to build scalable enablement strategies, training materials, and field assets that support Apple’s presence in partner channels
- Gather insights from customers, partners, and internal teams to inform strategy, identify messaging gaps, and represent the voice of small business customers
- Monitor industry trends, small business needs, and competitive movements to influence future product and marketing direction
Other
- Bachelor’s Degree required
- MBA or equivalent experience preferred
- 5+ years of experience in product marketing, B2B marketing, or related roles
- Passion for Apple products and helping businesses succeed through innovation and simplicity
- Ability to work cross-functionally with senior marketers, Apple Retail, marcom, developer relations, and channel teams
