Betches Media is looking to shape and grow the personal brand of their CEO across various social media platforms, requiring original content that blends intelligence, humor, and cultural relevance.
Requirements
- A true creator: You concept, design, shoot, edit, and publish original content end-to-end.
- A visual thinker with strong design aesthetic skills, able to translate ideas into scroll-stopping creative.
- A sharp writer who nails voice, humor, and nuance — especially when writing for a CEO.
- Minimum of 3–5 years of experience in social content creation, personal branding, or media.
- Expert in Instagram, TikTok, LinkedIn, and X; Substack/newsletter experience is a plus.
- Comfortable producing content independently without templates or shortcuts.
- Pro-level creator on both Instagram and TikTok.
Responsibilities
- Own and execute a comprehensive content and brand strategy across relevant platforms (e.g., Instagram, TikTok, LinkedIn, Substack).
- Concept, film, shoot, edit, and publish high-quality original content (photo, video, reels, carousels, captions).
- Bring a strong design sensibility — crafting visuals and layouts that feel fresh, premium, and aesthetic.
- Write sharp, engaging copy that captures the CEO’s voice, balancing humor and intelligence.
- Build smart distribution strategies to grow audience reach, engagement, and influence.
- Track performance, analyze insights, and optimize for growth and impact.
- Edit and publish natively in Instagram, TikTok, LinkedIn, and X; leverage in-app tools for scheduling and analytics.
Other
- Stay ahead of cultural conversations, social trends, and platform shifts — translating them into content that feels fresh, not derivative.
- Manage her community via audience interactions (comments, DMs, mentions) to foster authentic engagement.
- Be on-site to capture real-time moments at events, media appearances, and behind-the-scenes.
- Collaborate cross-functionally with PR, Marketing, and Content teams to align messaging and maximize visibility.
- Maintain discretion and professionalism when handling sensitive information.
