Duolingo is seeking a Social Media Content Manager to create engaging content for their social media platforms (YouTube Shorts, TikTok, Instagram Reels) to connect with their growing user base and promote product features, launches, and initiatives.
Requirements
- Video production experience – you’re intimately familiar with in-app creator tools across social platforms and know your way around a video editing software like Adobe Premiere
- In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities
Responsibilities
- Create entertaining, iconic content for Duolingo’s social media that people want to share
- Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, and YouTube
- Understand culture and fandom, and be able to catapult Duolingo into the online conversation in surprising, funny ways
- Work on large-scale content campaigns ranging from content with creators, to scripted content with our animated characters
- Work cross-functionally with the rest of the marketing team, business development, and design studio to help promote different product features, launches, and initiatives like podcasts, course updates, and HR initiatives
- Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work
Other
- 2-3 years social media experience at major brand or organization
- Solid interpersonal skills and passion for engaging with our social media communities
- Ability to relocate to and work in Pittsburgh, PA or New York, NY
- Proficiency in multiple languages
- The ability to dance in a mascot suit
