OpenAI needs to effectively communicate its developer-facing products, model releases, and API updates to a technical audience, driving excitement, clarity, and sustained awareness of their offerings.
Requirements
- Writes clearly at the code and product layers; you can read API docs and verify claims.
- Knows platform mechanics on X and emerging channels; test, measure, iterate.
Responsibilities
- Own @OpenAIDevs on X end-to-end: strategy, calendar, publishing, replies, and measurement.
- Expand our footprint to more social channels (e.g. Reddit), and scale our reach internationally.
- Announce new products (from new models to new buttons) by turning specs and changelogs into high-signal posts, threads, and short videos that resonate with our developer audience.
- Partner with PM/Eng/Marketing to develop channel-specific launch strategies that cut through noise.
- Manage launch and real-time content around milestones, changelogs, incidents, and follow-ups with tight approvals.
- Create visuals with Design and ship lightweight demos that show usage, limits, and best practices.
- Track reach, engagement, sentiment, CTR, and share-of-voice; report insights to Product and Comms to inform roadmaps.
Other
- Has 5+ years in developer-facing social, technical marketing, or devrel content.
- Has shipped content for fast, high-stakes launches with precise timing and approvals.
- Operates fluently with PM, Eng, Research, Legal, and Comms; strong editorial judgment.
- Is motivated by OpenAI’s mission and excited to help developers build with AI.
- This role is based in San Francisco, CA. We use a hybrid work model of three days in the office per week and offer relocation assistance to new employees.
