DSplus is looking for a Paid Social Strategist to manage and optimize paid social advertising campaigns for their automotive clients, aiming to drive customer engagement and sales throughout the vehicle ownership journey.
Requirements
- Proficiency with Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat that includes a clear understanding of each platform’s core features, as well as a technical understanding of each network’s advertising capabilities
- Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting
- Experience handling large media budgets and developing insights based on campaign results
- Experience campaign tracking and efficiency tools utilizing tools like Sprinklr, Adobe Analytics, Asana, Google Workspace, Monday.com, etc.
- Facebook Blueprint Media Buying Certification strongly preferred
Responsibilities
- Develop strategic paid social media recommendations in support of client requests that outline platform recommendations, implementation details (placements, formats), success measurement, and timelines
- Place social media advertising campaigns across Meta, Reddit, X, Pinterest, TikTok, LinkedIn, and Snapchat based on the approved campaign strategy
- Utilize advanced targeting strategies to execute complex campaigns, including custom audiences, third-party data, exclusion lists, lookalike audiences, and more
- Optimize campaign buys to ensure budgets are spent as effectively as possible each month
- Develop in-depth campaign reports in partnership with the analytics team that outline insights on media delivery, engagement, creative, website traffic, attribution, and key learnings
Other
- Act as primary day-to-day client contact, working as the Most Trusted Advisor to support all client business needs and meet objectives and benchmarks month over month
- Have strong project management and organizational skills, being able to manage multiple projects and campaigns at once
- Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms
- Self-motivated, well-organized, and assertive, with strong analytical and deductive skills
- Strong interpersonal, written, and verbal communication skills for effective client relations
