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Software Engineer - Ads Creatives & Policy

Netflix

$100,000 - $720,000
Sep 20, 2025
Remote, US
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Netflix is looking to solve the problem of designing and implementing scalable systems to support its ad platform, enhancing the viewing experience while achieving excellent results for advertisers.

Requirements

  • 3+ years of experience in software engineering, with a focus on backend development.
  • Strong product mindset with experience in delivering large, complex projects in collaboration with cross-functional stakeholders (technology, operations, or business-focused).
  • General understanding of the advertising marketplace and landscape.
  • Strong analytical and strategic thinking with demonstrated product sense and leadership in the working environment.
  • Experience in building ad creative lifecycle management, including ingestion, encoding, review, and managing and optimizing CDN deployments.
  • Familiarity or experience with OpenRTB, AdCOM specs, and the overall programmatic ecosystem.
  • Familiarity with ML and advertising systems that leverage data to drive optimal outcomes for users and the business.

Responsibilities

  • Design, develop, and maintain scalable backend systems for the Ads Creatives & Policy team.
  • Collaborate with cross-functional teams to deliver high-quality solutions that meet business objectives.
  • Implement and optimize ad creative lifecycle management, including ingestion, encoding, review, and CDN deployments.
  • Develop systems and tooling to automate and scale the creative process for advertisers.
  • Reduce friction in creating creatives for custom formats and enhance asset portability using creative development tooling, including genAI as appropriate.
  • Build and enhance manual workflows and automated review systems that rely on ML and creative understanding to improve SLAs.
  • Ensure compliance of ad campaigns and creatives with Netflix policy, brand safety guidelines, and global/local laws and regulations.

Other

  • 3+ years of experience
  • Strong product mindset
  • Strong analytical and strategic thinking
  • Ability to thrive in a fast-paced environment
  • Bachelor's degree (not explicitly mentioned but implied)