Transforming the Insurance industry of yesterday by applying latest technologies in AI, data analytics, and automation to drive growth with digital innovation, platform modernization, improved product distribution, and personalized customer experiences for Life and Annuity Business Unit.
Requirements
- Minimum 15 years of technology and services marketing experience
- Minimum 15 years of budget and financial management skills for overall marketing budget
- Minimum 15 years of Life/Annuity industry knowledge
- Minimum 15 years technology marketing management experience
Responsibilities
- Develop product positioning, messaging, and value propositions that resonate with buyers
- Plan and execute go-to-market (GTM) strategies for product launches and feature releases
- Conduct market, competitor, and customer research to inform product and marketing decisions
- Collaborate with product management on roadmap prioritization based on market demand
- Enable the sales team with collateral training materials, and case studies
- Create and manage content such as white papers, blog posts, presentations, and web copy
- Track and report performance metrics to evaluate campaign effectiveness and product adoption
Other
- Travel may be required for this role. The amount of travel will vary from 0 to 100% depending on business need and client requirements.
- Bachelor's degree or equivalent (minimum 12 years) work experience. (If Associate’s Degree, must have minimum 6 years work experience)
- Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
