The ASU Outreach Hub aims to enhance constituent engagement through data-driven insights, integrated approaches, and advanced outreach techniques to support the ASU Public Enterprise.
Requirements
- Strong ability to use Google Analytics (GA4) to understand multi-channel attribution and user behavior.
- Experience in building reports utilizing data visualization tools such as Looker Studio or Power BI
- Experience working with SQL and BigQuery is a plus.
- Experience in working with large datasets and familiarity with different types of data joins
- Understanding of digital marketing channels with an emphasis in paid media (SEM, social paid, display, video, performance max, etc.)
- Experience using a variety of attribution models – last, first, assisted, linear, time decay, data driven etc.
- Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information
Responsibilities
- Be responsible for and own the understanding of paid media campaign performance from impression to enrollment.
- Leverage first-party datasets to glean insights for relevant stakeholders
- Build, maintain, and communicate various reports to increase understanding and awareness of historical, current, and predictive performance
- Analyze paid media performance and generate actionable insights in collaboration with colleagues from EP and EdPlus for relevant stakeholders
- Support ongoing analytics needs of the business such as AB test strategy and measurement, conducting ad-hoc analysis, customer insights, etc.
- Provide optimization and testing ideas to increase conversion rate and lower CPA
- Ensure 1st-party data collection is consistent following established UTM structure
Other
- Candidates currently living in Phoenix, Arizona and its surrounding cities highly preferred.
- Evidence of ability to translate written and verbal requests and communicate effectively while working as an individual contributor as well as in a team environment
- Excellent listening skills with a strong ability to read people and adapt working style, communication, and responses accordingly
- Be highly organized yet flexible and possess a strong attention to detail while proactively taking initiative to set priorities for multiple projects
- Team-oriented strategist able to effectively manage complex situations involving numerous and sometimes competing constituencies
