SAP is looking to drive awareness, adoption, and differentiation of its AI Foundation platform in the competitive AI landscape, and the Sr. Marketing Manager will play a critical role in achieving this goal.
Requirements
- Clear understanding of tech-driven business solutions, particularly AI and enterprise AI adoption trends.
- Experience leading B2B product marketing for AI-powered or cloud-based solutions, focusing on messaging, positioning, and go-to-market execution.
- Demonstrated experience in developer marketing, including engaging technical audiences, creating developer-centric content, and driving adoption of tools and capabilities among the developer ecosystem.
- Strong ability to translate technical concepts into compelling marketing narratives for business leaders and technical decision-makers.
- Storytelling expertise, with a track record of creating high-impact content, keynote presentations, and engaging demo experiences.
Responsibilities
- Define and execute the marketing strategy for AI Foundation, ensuring clear positioning and differentiation in the enterprise AI landscape.
- Craft compelling messaging and storytelling to communicate AI Foundation’s value to enterprise customers, technical buyers, developers, and business leaders.
- Develop high-quality demonstrations that showcase AI Foundation’s capabilities across SAP solutions, ensuring strong narratives for marketing moments, events, and press engagements.
- Lead cross-functional collaboration across SAP’s marketing and product teams to ensure a cohesive approach to AI Foundation’s positioning and customer engagement.
- Orchestrate go-to-market plans for AI Foundation, ensuring strong alignment across digital marketing, content, field enablement, and demand generation efforts.
- Track AI market trends, competitive positioning, and customer feedback to influence product roadmaps and marketing strategy for AI Foundation.
- Engage with customers, analysts, and industry influencers to establish SAP’s thought leadership in AI-powered enterprise productivity.
Other
- Bachelor's degree or equivalent
- 0 - 10% travel required
- Career Status: Professional
- Employment Type: Regular Full Time
- Available Location: Bellevue, Palo Alto, New York City, or Newtown Square
