At Hasbro, the business problem is to lead data analysis, develop strategic insights, and ensure that data-driven decisions inform every aspect of marketing, by transforming data into actionable strategies and delivering measurable impact from campaign analysis.
Requirements
- Strong knowledge of analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI, SQL)
- Proficiency in data manipulation and visualization software (Tableau, PowerBI), as well as data languages such as SQL, R, or Python
- Experience with A/B testing, segmentation analysis, and digital campaign measurement
- Familiarity with statistical modeling and machine learning techniques is a plus
- Proficient in MS Office
- Strong knowledge of data engineering and data management practices
- Experience with data visualization and reporting tools
Responsibilities
- Oversee the design and development of campaign and competitive performance reports
- Track campaign performance, provide data necessary for testing, and deliver insight based recommendations to optimize results for marketing efforts
- Synthesize analytical findings and recommendations for use in larger reports for both marketing teams and teams in other business units in an understandable, impactful way
- Wrangle Hasbro Marketing’s data and analytical outputs in collaboration with data engineering to manage data collection, transformation, and storage practices
- Analyze large datasets to identify patterns, trends, and actionable insights that can influence and optimize advertising campaigns
- Ensure alignment of campaign goals with data-driven objectives, effectively translating marketing efforts into analytics strategies
- Present data insights and trends during cross-functional meetings, showcasing the impact of the marketing’s work on business objectives
Other
- Bachelor’s or Master’s degree in Data Science, Marketing Analytics, Business, Statistics, or a related field
- 5 years of experience in data analysis, marketing analytics, or related fields, preferably within an advertising or digital marketing agency
- Excellent communication, presentation, and indirect management skills
- Strong organizational and time-management skills, with the ability to maintain flexibility while handling multiple projects and meet deadlines
- Proven success in a fast-paced, collaborative, and client-focused environment
