Disney Ad Sales Research team needs to deliver actionable insights to drive ad sales revenue by remaining on the cutting edge of cross-platform research, turning data into insights, and managing research ranging from brand effectiveness to custom thought leadership studies.
Requirements
- Proficient with syndicated media research and analytics tools: Nielsen Media Research (NPower, NNTV), Comscore Video Metrix, MRI, Tableau, Lake5.
- Proficient in Microsoft Excel and PowerPoint.
- Understanding of media planning and media math (reach, frequency, audience composition, coverage, etc.).
- Knowledge of the media landscape and preferably the streaming media landscape.
- Strong interest in finding stories in the data through in-depth analyses and compiling compelling stories through data storytelling.
Responsibilities
- Leverage proprietary and syndicated tools to create and present analyses for internal and external clients that tell Disney’s story to the marketplace and advertiser clients.
- Create materials and stories related to Entertainment Content airing on Disney brands (Hulu, Disney+, ABC, ESPN, FX, Freeform, National Geographic and more) and develop actionable insights to help tell the story that best positions the Disney multiplatform portfolio.
- Support the Ad Sales team with research and analytics, including but not limited to audience data, marketplace research and industry awareness.
- Create and report on custom media targets based on media briefs and RFPs, helping Account Executives create prospecting tools in pre-sale efforts.
- Work collaboratively across the Ad Sales organization to create marketing collateral and campaign proposals, providing the necessary research to support and sell through advertising solutions.
- Consult with sales and advertiser clients to provide them the context to help optimize Disney media plans and buys.
Other
- 3+ years of media experience at a fast-paced web publisher, media agency, or TV network.
- Ability to communicate at all levels both verbally and in writing with attention to detail.
- Team player with the ability to take on different assignments/projects in a timely manner.
- Ability to work independently and problem-solve as well as effectively collaborate with various teams.
- Ability to work well and independently in a fast-paced environment.
