The Studio Research team at The Walt Disney Studios needs to oversee global audience insights that impact the creative and strategic decisions of our marketing, distribution, and production teams for Disney+ streaming releases and Post-Theatrical distribution.
Requirements
- 3+ years of quantitative market research experience—either supplier-side, client-side, or some combination thereof, including project management
- Experience working with SPSS, Survey Reporter, Decipher, or other cross-tabbing tools
- Proficiency with MS Excel—capable of quickly producing summary tables, pivot tables, vlookup/index fields, and visualization(s) with various types of data
- Ability to interpret data, with quantitative reasoning and analytical skills
- Entertainment market research experience—SVOD, streaming, or home entertainment research a plus
- Strong project and vendor management skills
- Experience working with consumer panels or community platforms (i.e., branded communities)
Responsibilities
- Overall, assist with quantitative and qualitative research projects from inception to completion, including project management, the collection, preparation, extraction, and analysis of data, and report development
- Assist with questionnaire design, survey link checking, tabulation planning, and data processing
- Implement quality assurance processes and support the team in tasks to ensure completion within established timeframe
- Assist in managing weekly content tracking studies across various countries
- Ability to articulate research insights to other divisions verbally and in written correspondence
- Assist in synthesizing primary, secondary, and on platform research to inform product and marketing decision making
- Respond to time sensitive data requests from internal clients
Other
- Working with the Sr Manager, ensure that every deliverable is strategically actionable and drives key decision making
- Build and maintain relationships with research counterparts from other divisions of The Walt Disney Company as well as external vendors
- Be at the forefront of SVOD industry and general entertainment trends amidst a rapidly changing landscape
- Stay abreast of current trends and new techniques in the field of market research
- Ability to work effectively in an environment of tight deadlines and constant change
- Confident communicator with strong social, verbal, and written communication skills, including the ability to summarize ideas and issues in an organized way
- Strong attention to detail without losing sight of broader objectives
- Adaptable, quick learner and a strong, proactive work ethic
- Passionate consumer of content for brands and franchises of The Walt Disney Company (Marvel, Star Wars, Pixar, Disney, 20th Century)
