The company is looking to support the content strategy and development process across integrated campaigns for select brands.
Requirements
- Highly proficient in the Adobe Suite of Tools
- Experience working with marketing analytics and social CMS tools (e.g., Sprinklr, Netbase, Social Bakers, etc.)
- Can create content for social
Responsibilities
- Support all content for brand campaigns – from strategy to execution – inclusive of planned / agile organic content, traditional paid programs (e.g., paid social, influencers) custom programs (e.g., unique programs with partners) and tentpole programs (e.g., gaming, Super Bowl activations)
- Determine how content should be created and oversee process with various partners (e.g., internal team, external agency partners or through creators). Take an active role in the content creation process for in-house content development.
- Drive community management. Partner with our Quality team and social customer service agency to drive consumer satisfaction.
- Help us prove and improve! Partner with Insights team to use native platforms, social listening and reporting tools to help us analyze what worked and what didn’t. Analyze data to inform future platform, post type and audience recommendations.
- Develop influencer strategies across Ferrara’s portfolio of brands. Oversee influencer partnerships. Ensures all influencer engagements adhere to FTC guidelines
- Manage library of in-house assets for use across omni-channel touchpoints.
- Serve as a subject matter expert on all things content, social media and influencer. Stay up to date on social platform, content and digital best practices and trends.
Other
- Bachelor’s degree required
- 3 – 5 years in a social media, content or communications role
- Experience planning and executing campaigns across online channels
- Experience managing communities online, preferably multiple brands at once
- Experience finding online trends and turning them into branded opportunities
- Experience creating content and managing an online content calendar
- Previous experience working at or with external agencies
- Experience measuring and evaluating content across channels
- Experience working within a dynamic cross-functional team environment, navigating objectives to drive priority and deliver breakthrough results
- Strong analytical and organizational skills
- Exceptional collaboration skills
- Excellent communication and influencing skills
- High levels of energy, creativity and enthusiasm
- Strong sense of ownership and accountability over results
- Comfortable operating in highly dynamic and ever-changing environments
