Alps Alpine is looking to identify, create, and scale new business opportunities within the lifestyle service strategy
Requirements
- Expertise in market intelligence tools and data visualization platforms (e.g., IRI, Power BI, Tableau, Nielsen, etc.)
- Proficiency in CRM platforms support sales and customer data analysis
- Familiarity with advanced analytics techniques (e.g., predictive modeling, clustering, regression analysis)
- Experience in consumer and market research tools and new methods, including advances in insights, AI & Machine Learning applications, and behavioral science
- Knowledge of customer experience, strategy development, and consumer/market/shopper/brand/innovation frameworks and tools
- Experience in SaaS or Software as a Service business model
- Hands-on proficiency in advanced analytics techniques
Responsibilities
- Identify new markets, verticals, or customer segments
- Conduct surveys, focus groups, and interviews
- Use various statistical tools to evaluate growth opportunities using market, competitor, and financial analysis
- Help define go-to-market strategies for new products or services
- Prepare reports, dashboards, and visualizations to summarize findings
- Predict future market trends, sales potential, and consumer behavior
- Track marketing campaigns and product performance against goals
Other
- Bachelor's degree (B. A.) from a four-year college or university, and two to three years of related experience
- 5+ years of progressive experience in market intelligence, business strategy, consumer insights, or competitive analysis
- Exceptional storytelling, communication, and presentation skills with experience delivering insights to executive audiences
- Strong business acumen and ability to lead individuals/teams or cross-functional departments
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations
