Crossmedia is looking for a Sr. Analyst to drive day-to-day analytics excellence for their clients, promoting data-driven decision-making across the agency and with clients, and providing direction, strategic thinking, and prowess in data science.
Requirements
- Experience creating data visualizations and dashboards to support media investment decision making
- Past use of common media research tools: YouGov, MRI-Simmons, Scarborough, GWI (Global Web Index), Vivvix, Pathmatics, or Nielsen Media Impact
- Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, or brand lift studies.
- Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting)
- Familiarity with programming languages is a plus (R, Python, dbt, SQL)
Responsibilities
- Transform raw data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver your message.
- Translate clients’ business questions into an actionable measurement frameworks.
- Generate quantitative and qualitative consumer and market research including:
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- Demographic, psychographic, and behavioral customer profiling
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- Media channel coverage, penetration, receptivity
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- Help media team understand historical media performance, optimal media budget, and allocate budget across multiple media channels
Other
- We are looking for a passionate, collaborative, and adaptable Sr. Analyst to join our team (in a hybrid role - working in office and from home).
- You have a love of data, analysis, and creative problem solving
- Are comfortable leading client conversations
- Have solid organizational skills including attention to detail and multi-tasking agility
- Adaptable, proactive, and able to work independently or in a team setting as needed
