GoodRx is seeking a Senior Data Analyst to drive insights and strategy for their Subscriptions and Accounts teams, aiming to improve customer acquisition, engagement, retention, and revenue performance by leveraging data analysis.
Requirements
- 5+ years of experience writing complex SQL, including the ability to write production-quality code with little oversight.
- 5+ years experience in experimental design and analysis and statistical analysis including A/B testing and other causal inference methods.
- 3+ years experience implementing custom tracking and creating best practices in a Customer Data Platform, such as Segment
- Experience with data visualization tools (e.g., Tableau, Looker, Power BI).
- Experience with DBT or ETL environments
- Experience working with client side analytics and tagging tools such as Google Analytics and Google Tag Manager, or Amplitude
- Strong analytical thinking skills with the ability to identify patterns and trends in data.
Responsibilities
- Partner with Subscription Product, Design, Engineering, and Marketing teams to define KPIs, develop performance metrics, and track the customer lifecycle across acquisition, engagement, retention, and churn.
- Collaborate with data engineering teams to design and implement behavior tracking and data models to evaluate subscription product performance.
- Proactively conduct analyses to identify key trends and surface growth and retention opportunities across the subscription base.
- Lead and support experimentation (e.g., A/B testing), including hypothesis formation, test design, statistical analysis, and post-test insights.
- Build and maintain interactive dashboards using BI tools such as Looker or Tableau to present insights to technical and non-technical stakeholders.
- Leverage data visualization tools to present findings in a clear, concise, and compelling manner
- Identify and mitigate analytical gaps that impact decision-making related to our suite of subscription products.
Other
- Ideal for an analytical thinker with strong product sense and a deep understanding of the subscription business model.
- Collaborate with cross-functional partners in Product, Engineering, Marketing, Design, and Finance.
- Excellent communication and interpersonal skills to effectively collaborate with diverse stakeholders.
- Experience with subscription businesses in consumer-facing industries (e.g., healthtech, e-commerce, streaming).
- Experience working in a compliance driven domain (HIPAA, PCI or others)
