The Direct-to-Consumer (DTC) Streaming Analytics vertical is seeking a Sr Data Analyst to help understand subscriber behaviors and implement strategies to improve subscriber retention across Disney’s streaming service offerings (Disney+, Hulu, and ESPN).
Requirements
- 3+ years of hands-on analytical work experience using SQL
- Experience building, scaling, and interpreting complex LTV frameworks including understanding drivers of change over time and connecting them to shifts in customer behavior, product offerings, or strategy
- Familiarity with statistical modeling concepts and predictive analytics
- Expertise with data exploration and data visualization tools such as Tableau or Looker
- Comfortable working with large, complex datasets in cloud-based environments such as Snowflake
- Familiarity with using programming languages such as Python or R for statistical modeling
Responsibilities
- Develop frameworks to measure the long-term value of a DTC subscriber across multiple offerings and lifecycles.
- Work to optimize our free trial offering to optimize for paid subscribers, ad revenue, and OI.
- Partner closely with Analytical Engineering, Data Product, Data Solutions, and Product & Tech Analytics to ensure data is properly instrumented and we have access to high quality data used to analyze and understand cancel flow outcomes across our DTC offerings
- Create and maintain operational dashboards in Looker and Tableau to understand performance over time, enable efficient exploratory analysis, and equip partners with self-serve tools
- Translate complex business questions into SQL including proper cohorting, calculations, filtering criteria and/or aggregations
- Understand the systems and business processes that populate critical systems with data
Other
- Communicate complex analyses and results to a wide array of business stakeholders with varying technical expertise from operational teams to executive audiences, both in oral presentations and via written reports
- Work with operational teams in Marketing, Business Operations, Strategy, and Finance to understand the performance of promotions including acquisition, cannibalization, engagement, retention, and conversion to full price
- Bachelor’s degree in Business Analytics, Data Science, Statistics, Economics, Mathematics, or related field
- 5+ years of experience conducting strategic analyses and communicating insights to drive decision-making
- Highly collaborative with excellent written and verbal communication skills and demonstrated experience presenting directly to Executive stakeholders
