The Walt Disney Studios Media and Marketing team needs to execute highly data-driven marketing campaigns for theatrical, streaming, and brand campaigns. The Sr Data Analyst, Marketing Products will help create innovative campaign planning tools, complex data science workflows, and elegant web applications that blend the art of advertising at Disney with the science of our data-backed insights.
Requirements
- 5+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
- Must have experience with SQL such as joining tables, creating temporary views, nested queries, etc.
- Must have experience working with data visualization tools such as Tableau, Looker, or Power BI
- Must have experience with workflow tracking tools such as Airtable** or comparable tools
- Knowledge of ad platforms, including DMPs, Google Ads, Meta, Innovid, and DSPs (DV360, The Trade Desk, Amazon)
- Familiarity with the Python programming language or the Spark framework
- Familiarity with Databricks and AWS
Responsibilities
- Build, refine, and maintain product roadmap for a suite of Performance Marketing tools
- Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to execute roadmap strategy
- Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
- Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns; write SQL queries and run Python and/or Spark scripts to verify data quality and uncover bugs
- Create Tableau dashboards that help the media planning team make data driven decisions and/or Airtable processes that allow us to automate key media workflows.
- Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
Other
- This is not a remote role. You must be in the area or open to relocation.
- Ability to manage multiple projects effectively and meet deadlines
- Proven critical thinking and problem-solving skills
- Detail-oriented and comfortable with QA to catch data quality issues/bugs
- Bachelor’s and/or Master’s degree in a relevant subject area, such as Computer Science or Business Analytics or comparable experience.
