Chamberlain Group (CG) is looking to solve the problem of creating and implementing a comprehensive product and channel marketing vision and strategy to drive annual channel marketing planning and support business goals across all core lines of business.
Requirements
- Strong understanding of pro and retail marketing levers and decision making-drivers, history of supporting both sell-in and sell-through
- Experience driving customer satisfaction and increasing loyalty scores
- Strong understanding of retail media, merchandising, promotions, e-commerce, and Pro sales enablement.
- Analytical and financially rigorous; skilled at ROI analysis and budget stewardship.
- Collaborative leader with ability to align stakeholders across Marketing, Sales, and Channel teams.
Responsibilities
- Create and implement the overall residential and commercial product and channel marketing vision and strategy; drive annual channel marketing planning to support Chamberlain’s business goals across all core lines of business.
- Lead a team of product and channel markets who partner with each other and product, go-to-market, and sales teams to develop cohesive channel plans which support the needs of all product lines.
- Direct budget and development of impactful channel campaigns/programs and communications, ensure marketing ROI on invested programs.
- Elevate the pro channel marketing strategy – implementing VOC learnings to achieve better sell in and sell through.
- Drive the retail marketing agenda by partnering with product, sales, and services teams to drive growth for GDOs as well as emerging video products via merchandising, retail media and other promotional tactics (online and in-store).
- Develop and lead the customer marketing playbook, ensuring consistent planning and execution across pro and retail channels.
- Lead development of retailer- and Pro-specific campaigns, including merchandising, selling collateral, co-op marketing, and training programs.
Other
- Bachelor’s degree in Marketing, Business, Digital Commerce, or related field required (MBA preferred)
- 12+ years’ experience with direct experience in both product and channel marketing for B2B organizations
- 5+ years as a people manager, leading direct and indirect teams in a matrix organization
- Motivate and lead a high-performance team by attracting, developing, engaging and retaining team members
- Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies
