MedeAnalytics is seeking a Senior Director of Product Marketing to define how their AI-driven, data, intelligence, and advance analytics innovations are brought to market, turning complex technology into compelling value for customers in the healthcare industry.
Requirements
- Deep understanding of healthcare operations, IT, IS and financial functions, regulatory trends, payer/provider dynamics, and emerging technologies.
- Human-centric benefit mindset and experience in translating user research into product messaging.
- Strong storytelling and content development capabilities.
- Experience working with Salesforce, Pardot, Highspot, or similar martech stacks.
- Comfortable operating both strategically and tactically, often simultaneously as well as demonstrated experience interacting with C-level executives.
- Experience managing analyst relationships and incorporating research insights into messaging and planning.
- Pragmatic Institute or similar product marketing certification highly desired.
Responsibilities
- Product Positioning & Messaging: Develop differentiated messaging and value propositions across our portfolio, including AI-driven analytics, healthcare data platforms, and interoperability solutions.
- Go-to-Market Leadership: Participate as a key member in the development of GTM strategy and execution for new product launches, market expansions, and strategic campaigns.
- Voice of Customer, Competitor & Market Insights/Expertise: Facilitate customer advisory boards and VOC interviews/interactions to shape product marketing strategy and positioning.
- Analyst Relations & Thought Leadership: Own the relationship with and facilitate the company's products and strategy with key industry analysts (e.g. Gartner, KLAS, IDC, Frost & Sullivan, Forrester).
- Sales Enablement & Field Readiness: Develop compelling sales tools, training, and messaging for field teams.
- Campaign & Demand Strategy Support: Partner with Demand Gen and Corporate Marketing to support multi-channel campaigns, content strategy, and segmentation tactics aligned to business objectives.
- Cross-Functional Collaboration: Work closely with Product Management, Technology, Sales, Clinical, and Commercial teams to shape market strategy, roadmap alignment, packaging, pricing, and positioning and overall GTM strategy and tactics.
Other
- Bachelor's degree in Marketing, Business, Communications or related field required. MBA or advanced degree preferred.
- 10+ years in B2B product marketing, with at least 5 in healthcare technology (health plans, providers, or health tech vendors).
- Proven expertise in SaaS and Cloud software, data management software, analytics, and/or digital health platforms.
- Demonstrated success launching products, leading GTM strategy, and supporting direct outside sales organizations.
- Must be authorized to work in the country where this position is located and cannot require sponsorship now or in the future.
