Drive growth of Adobe's flagship image editing desktop apps, such as Photoshop and Lightroom, through strategic Product Marketing
Requirements
- Strategic Product Marketing experience with desktop consumer or productivity software products
- Deep understanding of professional design or photography communities, market trends and competitive landscape
- GM mentality, "owner-operator" working style
- Proven success influencing peers across product management, engineering, corporate marketing, and regional leaders in a high matrixed and global organization environment
- Strong executive presence and excellent communication skills
- Strategic problem solver who can identify and set short- and long-term strategic priorities
- A drive to constantly optimize and improve, combined with a relentless focus on customer experience
Responsibilities
- Define the long-term and annual business strategy to drive growth of our flagship image editing desktop apps
- Establish priority business goals and build the annual go-to-market and product plans in collaboration with key partners to achieve those goals
- Lead a team to build GTM and marketing plans by deeply understanding market dynamics, customer needs, industry trends and competitive landscape
- Partner cross functionally to ensure product and GTM decisions align to business priorities and collaborate to determine shifts throughout the year
- Act as a change agent, guiding teams forward in a rapidly evolving environment
- Conduct TAM, market share, competitive assessment
- Define target audience and priorities, customer needs
Other
- Passion for Creative Products and the Creative Industry
- Bachelor's degree or equivalent experience
- Travel may be required
- Must be authorized to work in the United States
- Equal Employment Opportunity employer, no discrimination based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law
