The Red Bull U.S. Product Marketing strategy needs to be shaped and implemented to enhance brand relevance, expand market presence, and drive business growth by transforming consumer, category, and cultural insights into effective strategies.
Requirements
- Proven experience in developing strategic, innovative, and integrated marketing campaigns.
- Possesses strong business acumen with the ability to align brand-building efforts with measurable commercial impact.
- Capable of navigating effectively within a highly matrixed organizational structure.
- Track record of successfully leading high-performing teams and managing complex cross-functional initiatives.
- Highly organized with strong attention to detail; adept at managing multiple projects simultaneously and meeting demanding deadlines.
- Deep understanding and embodiment of the Red Bull culture and lifestyle.
Responsibilities
- Lead the development of the U.S. product marketing strategy, ensuring alignment with brand objectives and broader business goals.
- Translate consumer, cultural, and category insights into actionable marketing strategies that drive demand, expand consumption, and enhance relevance across national, regional, and customer-specific initiatives.
- Act as a strategic leader in the Annual Business Planning process by spearheading the development of the product marketing strategy, National Brand Calendar (encompassing National Pillars and Regional Campaigns), and ensuring broad organizational alignment.
- Identify and activate growth opportunities based on emerging consumer trends, business needs, and market dynamics.
- Innovate and pioneer new ideas and creative platforms that inspire innovative 360-degree campaigns at both national and regional levels, elevating the brand's cultural relevance and consumer engagement.
- Establish clear objectives, success metrics, and operational workflows to ensure the annual plan is executed effectively and on schedule.
- Lead the development and implementation of integrated, consumer-focused product marketing campaigns, encompassing everything from strategy and brief creation to creative execution and performance analysis.
Other
- 15+ years of brand marketing experience, ideally within CPG or lifestyle brands
- Creative, curious, and consumer-focused; comfortable taking calculated risks and driving innovation.
- Experienced as an authentic brand advocate, storyteller, curator, and clear communicator.
- Exemplary leadership, communication, and collaboration skills.
- Bachelor’s Degree required; MBA preferred.
